Senior Product Marketing Manager
I translate complex AI and SaaS products into GTM strategies that drive adoption, pipeline, and revenue.
I'm a Senior Product Marketing Manager with 10+ years building go-to-market strategies for SaaS and AI companies. I specialize in translating technically complex products into clear, buyer-centric narratives that shorten sales cycles and drive measurable adoption.
My background spans AI-powered intelligence platforms (Strider Technologies), accounting practice management software (Canopy), and insurtech (Veracity Insurance) — giving me deep experience across enterprise, mid-market, and SMB audiences in both commercial and public-sector markets.
I'm at my best when I'm closest to the product, the customer, and the sales team — using research, competitive intelligence, and strong storytelling to make sure the right message gets to the right buyer at the right time. I'm actively building toward a Director-level role, and I bring the strategic scope and cross-functional leadership to match.
From product launches to sales enablement to interactive lead tools — here's a sample of what I've built.
Led GTM and messaging strategy for Strider's AI-powered intelligence product, enabling natural-language querying of geopolitical risk data. Collaborated with design on layout and visual hierarchy. Copy anchored around: "From Chaos to Clarity."
Wrote positioning and messaging for Strider's insider risk detection product, translating complex threat intelligence capabilities into clear buyer value for enterprise and public-sector audiences.
Developed product page messaging for Strider's organization research and due diligence tool, emphasizing supply chain risk and third-party vendor exposure use cases for enterprise buyers.
View Live Page →Led messaging for the reimagined Strategic Intelligence Platform launch, aligning cross-product narrative to support enterprise expansion and upmarket positioning across commercial and government sectors.
View Live Page →Wrote copy for Strider's Intelligence Center, positioning it as the unified hub for geopolitical risk intelligence and research across the platform ecosystem.
View Live Page →Created Strider's top-level industry solutions page, anchoring the company's private-sector threat narrative around three core verticals: Financial Services, Critical Infrastructure, and High Tech & AI. Led with "The Private Sector Is Being Targeted."
Developed vertical-specific messaging for critical infrastructure buyers, addressing grid security, supply chain risk, and insider threat use cases aligned to regulatory and national security requirements.
View Live Page →Wrote financial services industry page focused on foreign influence, investment due diligence, and regulatory-driven threat intelligence messaging for enterprise financial institutions.
View Live Page →Developed targeted messaging for the high-tech and AI vertical, addressing IP theft, R&D targeting, and state-sponsored technology acquisition — positioning Strider for companies protecting proprietary AI models.
View Live Page →Wrote all copy, designed scoring logic, and developed product recommendation messaging for an interactive lead capture tool. Companies take a short quiz to receive a personalized threat readiness score and targeted Strider solution recommendations — turning top-of-funnel traffic into qualified pipeline.
Created product-specific one-pagers for Strider's core solutions. Each translates technical capabilities into buyer-centric value propositions for enterprise and public-sector audiences, used by global sales teams.
Developed 9 industry-specific two-pagers covering AI Startups, AI Leaders, Investment Firms, FinTech, Financial Services, Oil & Gas, Telecommunications, Energy, and Semiconductors. Each aligned Strider solutions to vertical-specific threats, regulatory context, and buyer pain points.
Led messaging strategy for Canopy's core revenue-generating module. Developed positioning that directly supported onboarding and adoption during a major payment provider transition.
Wrote and directed layout for Canopy's e-signature product page, positioning the feature within the broader practice management workflow to drive adoption among accounting firms.
View Live Page →Developed product page for Canopy Payments, communicating integrated payment processing capabilities to accounting firms managing client billing and collections.
View Live Page →Wrote and collaborated on design for Canopy's document management product page, emphasizing secure storage, compliance, and workflow integration for accounting practices.
View Live Page →Developed product page for Canopy's mobile app, communicating on-the-go practice management capabilities to accountants managing clients from anywhere.
View Live Page →Wrote top-level solutions page for Canopy's all-in-one accounting practice management suite, positioning the integrated platform against point solutions in the market.
View Live Page →Pioneered and hosted a monthly product-focused webinar series, collaborating with product managers to showcase feature releases to customers and prospects. Became a key driver of feature adoption and customer education across the platform.
Wrote 7 head-to-head comparison pages positioning Canopy against key competitors. Each page was designed to intercept competitive-intent search traffic and convert prospects already evaluating alternatives.
Wrote 10 product-focused blog posts covering feature releases, product updates, and industry topics including expense management, Apple Pay integration, e-signature templates, workflow automation, and annual product reviews.
Wrote a comprehensive guide targeting Amazon sellers navigating business insurance requirements — optimized for search intent and designed to capture high-value insurance traffic from a growing e-commerce segment.
Read the Article →Conceived and built a complete insurance glossary from scratch — writing the hub page and every individual term page as part of a strategic initiative targeting definition and educational search queries. One of the most impactful organic growth projects at the company.
I'm a marketer who loves to write. First posts coming soon — subscribe to be notified.
I'll be writing about go-to-market strategy, AI product marketing, sales enablement, and lessons from a decade in SaaS. Sign up to be first to know.
Whether you're hiring for a Senior PMM role, want to talk GTM strategy, or just want to connect — I'm always open to a conversation.
Looking for my next role at a tech company where I can lead GTM for complex, high-value products. Let's see if there's a fit.
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