Senior Product Marketing Manager
I translate complex AI and SaaS products into GTM strategies that drive adoption, pipeline, and revenue.
I'm a Senior Product Marketing Manager with 10+ years building go-to-market strategies for SaaS and AI companies. I specialize in translating technically complex products into clear, buyer-centric narratives that shorten sales cycles and drive measurable adoption.
My background spans AI-powered intelligence platforms (Strider Technologies), accounting practice management software (Canopy), and insurtech (Veracity Insurance) — giving me deep experience across enterprise, mid-market, and SMB audiences in both commercial and public-sector markets.
I'm at my best when I'm closest to the product, the customer, and the sales team — using research, competitive intelligence, and strong storytelling to make sure the right message gets to the right buyer at the right time.
From product launches to sales enablement to interactive lead tools — here's a sample of what I've built.
Led GTM and messaging strategy for Strider's AI-powered intelligence product, enabling natural-language querying of geopolitical risk data. Collaborated with design on layout and visual hierarchy. Copy anchored around: "From Chaos to Clarity."
Wrote positioning and messaging for Strider's insider risk detection product, translating complex threat intelligence capabilities into clear buyer value for enterprise and public-sector audiences.
Developed product page messaging for Strider's organization research and due diligence tool, emphasizing supply chain risk and third-party vendor exposure use cases for enterprise buyers.
View Live Page →Led messaging for the reimagined Strategic Intelligence Platform launch, aligning cross-product narrative to support enterprise expansion and upmarket positioning across commercial and government sectors.
View Live Page →Wrote copy for Strider's Intelligence Center, positioning it as the unified hub for geopolitical risk intelligence and research across the platform ecosystem.
View Live Page →Created Strider's top-level industry solutions page, anchoring the company's private-sector threat narrative around three core verticals: Financial Services, Critical Infrastructure, and High Tech & AI. Led with "The Private Sector Is Being Targeted."
Developed vertical-specific messaging for critical infrastructure buyers, addressing grid security, supply chain risk, and insider threat use cases aligned to regulatory and national security requirements.
View Live Page →Wrote financial services industry page focused on foreign influence, investment due diligence, and regulatory-driven threat intelligence messaging for enterprise financial institutions.
View Live Page →Developed targeted messaging for the high-tech and AI vertical, addressing IP theft, R&D targeting, and state-sponsored technology acquisition — positioning Strider for companies protecting proprietary AI models.
View Live Page →Wrote all copy, designed scoring logic, and developed product recommendation messaging for an interactive lead capture tool. Companies take a short quiz to receive a personalized threat readiness score and targeted Strider solution recommendations — turning top-of-funnel traffic into qualified pipeline.
Created product-specific one-pagers for Strider's core solutions. Each translates technical capabilities into buyer-centric value propositions for enterprise and public-sector audiences, used by global sales teams.
Developed 9 industry-specific two-pagers covering AI Startups, AI Leaders, Investment Firms, FinTech, Financial Services, Oil & Gas, Telecommunications, Energy, and Semiconductors. Each aligned Strider solutions to vertical-specific threats, regulatory context, and buyer pain points.
Led messaging strategy for Canopy's core revenue-generating module. Developed positioning that directly supported onboarding and adoption during a major payment provider transition.
Wrote and directed layout for Canopy's e-signature product page, positioning the feature within the broader practice management workflow to drive adoption among accounting firms.
View Live Page →Developed product page for Canopy Payments, communicating integrated payment processing capabilities to accounting firms managing client billing and collections.
View Live Page →Wrote and collaborated on design for Canopy's document management product page, emphasizing secure storage, compliance, and workflow integration for accounting practices.
View Live Page →Developed product page for Canopy's mobile app, communicating on-the-go practice management capabilities to accountants managing clients from anywhere.
View Live Page →Wrote top-level solutions page for Canopy's all-in-one accounting practice management suite, positioning the integrated platform against point solutions in the market.
View Live Page →Pioneered and hosted a monthly product-focused webinar series, collaborating with product managers to showcase feature releases to customers and prospects. Became a key driver of feature adoption and customer education across the platform.
Wrote 7 head-to-head comparison pages positioning Canopy against key competitors. Each page was designed to intercept competitive-intent search traffic and convert prospects already evaluating alternatives.
Wrote 10 product-focused blog posts covering feature releases, product updates, and industry topics including expense management, Apple Pay integration, e-signature templates, workflow automation, and annual product reviews.
Wrote a comprehensive guide targeting Amazon sellers navigating business insurance requirements — optimized for search intent and designed to capture high-value insurance traffic from a growing e-commerce segment.
Read the Article →Conceived and built a complete insurance glossary from scratch — writing the hub page and every individual term page as part of a strategic initiative targeting definition and educational search queries. One of the most impactful organic growth projects at the company.
I'm a marketer who loves to write. First posts coming soon — subscribe to be notified.
I'll be writing about go-to-market strategy, AI product marketing, sales enablement, and lessons from a decade in SaaS. Sign up to be first to know.
Whether you're hiring for a Senior PMM role, want to talk GTM strategy, or just want to connect — I'm always open to a conversation.
Looking for my next role at a tech company where I can lead GTM for complex, high-value products. Let's see if there's a fit.
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